Today's consumers are better informed, have more choices, are harder to reach, and have higher expectations than ever before. All this makes building brand preference and loyalty much more difficult. The most successful brands connect with consumers on not just an emotional level but also on a cultural level — consumers perceive the brand has their same beliefs, norms, and values.
Traditional approaches to consumer products innovation take too long, cost too much and fail too often. Some consumer brands are learning from other industries that faster approaches that rely on new methodologies are more efficient in the long run, and enable brands to capitalize on trends more quickly. This method requires a different approach to innovation and the information you need to make key decisions.
The success of your brand depends on exploring new options for using technology to connect with your consumer and grow. Knowing which technology to use, and when to use it, is now a strategic brand decision. From mobile to social to the Internet of Things (IoT) there are more and more new choices to connect your brand with your consumer. You need the right insights to inform your decisions on what to do and how to execute.
What do our clients say?
"While a lot of companies say they “partner” with their clients, Bellomy is our research partner in the most genuine sense. They take the time to fully understand our company, goals, and objectives, which in turn leads to the co-creation of truly innovative, effective research programs that are invaluable to our company and business."
Kim Duncan, Director of Consumer Understanding, Givaudan Flavor Corporation NOAM
All growth starts by understanding market dynamics
Bellomy market mapping, which integrates consumers, their needs, and the competitive landscape into one dynamic system, provides a complete picture of your market and identifies consumer-validated opportunity areas that can be used for positioning, strategy, and innovation.
Consumer product brands are faced with a myriad of decisions regarding new products, features, pricing, and merchandising. What options will drive more consumers to your brand? Our optimization methodologies will provide the information you need to make these decisions quickly and efficiently.
Data security and privacy in the Consumer Products industry can't be taken for granted or entrusted to security measures more common in other industries. We take security seriously and can meet the most demanding audits so you can be confident your data is protected.
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