Request the COVID-19 Segmentation Report

Meet the pandemic personas

Worrywart? Keeping it cool? Just another day in the life?

Effects of the COVID-19 pandemic might look different for everyone, but it turns out most of us aren't alone in how we're responding. From laid-back to completely on edge, our research shows most American consumers fall somewhere along a concern continuum when it comes to finances, health, media consumption, and more. Get to know the seven segments of consumers living through the pandemic with our pandemic persona PDF.

With this download, you'll:

  • Understand how behaviors have changed and attitudes have shifted since the beginning of the COVID-19 pandemic

  • Learn about the segmentation process and methodologies behind crafting solutions that uncover the sentiments and core needs of your consumers

  • Get a detailed breakdown of the segments that highlights the pandemic's impact on daily routines and financial outlooks