Social media listening success starts here.
People are talking about you online. They’re discussing your logo, your employees, your store, your latest Tweet, and your competition.
So what do you do with all of this information? How do you collect and analyze real consumer feedback and use it to improve your organization? Enter social media listening.
Social listening is a tool that helps you sift through an abundance of online chatter to uncover relevant and actionable insights. It allows organizations to hear what 3.5 billion (and growing) users say and harnesses that feedback to drive consumer-centric decisions — a true differentiator in today’s competitive landscape.
This guide will be a valuable resource for:
- Understanding differences and benefits of different social media strategies — and choosing the best one for your organization
- Using best practices to collect the most impactful insights
- Learning how to filter through the noise and listen where it counts
- Analyzing and activating the learnings throughout your organization