Elevating the B2B Customer Journey
How Targeted Segmentation Increased Utility Satisfaction
Challenge
A large utility provider wanted to grow revenue and increase satisfaction with small and medium business customers. Specifically, they wanted to identify which product and service offerings would be most relevant to each segment of small and medium business customers.
Solution
Employing the utility’s business customer database, Bellomy developed a segmentation using a combination of attitudes and operational data. An algorithm was created and used to type all business customers into segments.
Results
The business segmentation is being used to target customers across all verticals. It allows the utility to move away from industry classifications and create more impactful programs designed specifically for their customers. It’s also being used to guide innovation by determining each segment's propensity to participate in new products and services. And, it has informed enhancements to customer journeys that have raised satisfaction levels.
Contact us to learn more about how segmentation can set you on the path for revenue growth.
Having this ability to segment customers has been invaluable, and we appreciate the partnership Bellomy provided.
—Manager, Customer Insights and Marketing Operations
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Contact us to start leveraging Bellomy's segmentation expertise for your research.
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