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collage of social media posts from that demonstrate that people are prepared and aware

Segment 4: Prepared and aware

collage of social media posts that demonstrate under-affected realists

Segment 3: Under-affected realists

collage of social media posts that demonstrate feelings of "business as usual" during COVID-19

Segment 2: Business as usual

collage of social media posts that demonstrate feelings of being nonchalant during COVID-19

Segment 1: Nonchalant

group of people forming the shape of the US

Segmentation uncovers the unique challenges that abound during COVID-19

working on a laptop with a megaphone coming out of the screen

Two-way communication with consumers during a crisis

person delivering package at a door

Delivery touchpoints are becoming more intimate as consumers ramp up their social distancing

CARES Act

Study of the public's understanding of CARES Act reveals confusion

vintage game controller

Retro is making a comeback as consumers seek comfort

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