Business objectives boil down to a human being taking an action.
Uncover the drive behind human decisions.
It’s the business of our research team to reveal the motivations, emotions, barriers, and perceptions that drive, accelerate, or inhibit those human actions—not just the “what,” but also the “why.”
Whether it’s in-store or online, at the curb or in their home, we meet shoppers where they are and explore their experiences and decisions along the path to purchase. With the insights we uncover, your team can make smarter, more data-driven decisions to grow your market share.
Journey Maps that guide the way
Our interactive journey maps bring the shopper experience to life, charting every step from discovery to purchase and beyond. Each map offers more than just visualization—providing actionable recommendations that highlight friction points, opportunities, and clear next steps. Journey maps are the quintessential shopper insights deliverable, and with Bellomy, you’ll gain a practical roadmap that provides clear direction, enabling your team to capitalize on strengths, address issues, and drive lasting retail success.
Solutions aligned to meet you (and your shoppers) where you are
Understanding shoppers’ behavior requires capturing their experiences and interactions at every stage—you also need to choose the right methods based on where you are in the product lifecycle. Whether you’re preparing for launch, optimizing in-market performance, or learning from post-purchase experiences, our flexible research approaches deliver insights that matter most in each unique situation. Our methods help you connect with real shoppers in real moments, driving smarter decisions from shelf to home.
Ready to start your shopper insights journey with Bellomy?
Before your product hits the shelf…
… it’s crucial to understand shopper expectations and reactions. Our pre-launch methods blend the best of qualitative and quantitative, giving you the confidence to make informed decisions.
Our innovative quali-quant approach captures rich, in-depth feedback and validates it with robust, scalable data, ensuring your product and packaging are optimized to succeed from day one. Explore this and our other pre-launch methods to set your product up for success before it even reaches the market.
Mock Shops
Simulate the in-store experience in a controlled environment to see how shoppers interact with products and displays before launch.
Virtual Shelves
Test product placement, packaging, pricing and more on digital shelves to understand what catches shoppers’ eyes and drives their choices.
In-Home Use Tests
Send or ship products home with shoppers so you can gather real-world feedback on how they use and experience your brand.
Once your product is in market…
… it’s essential to monitor real-world shopper behavior and adapt quickly to changing dynamics. Our in-market methods provide timely, actionable insights to help you optimize every aspect of the retail experience.
In particular, our Retail Learning Lab offers a dynamic, real-world testing environment where you can experiment with product placement, displays, and shopper engagement strategies in actual stores. By analyzing actual sales data between control and test stores, this unique resource delivers powerful learnings that translate directly to improved performance on the shelf. Check out our additional in-market methods below.
Observations
Observe shoppers in action to uncover navigation tactics, unspoken behaviors, and decision drivers.
Intercepts
Connect with shoppers in the moment, right in the aisle, for quick feedback on products, displays, or shopping experiences.
In-Store Events
Engage with shoppers through live sampling or demos to see firsthand how they respond to new products and activations.
Shop-Alongs
Walk the store with real shoppers as they browse and buy, capturing authentic reactions and thought processes.
Shopping Missions
Assign specific tasks to shoppers and receive feedback as they accomplish these goals.
Employee Interviews
Gain frontline insights by talking directly with store staff about shopper behaviors, product performance, and merchandising.
Transaction Analysis
Dive into sales data to identify patterns, measure uplift, and connect shopper behaviors to actual purchases.
Eye Tracking
Use eye-tracking technology to see exactly where shoppers look first—and what keeps their attention—on shelves and displays.
Planogram Optimization
Test and refine product layouts to ensure your offerings are positioned for maximum visibility and sales.
After the sale, the real story begins.
Post-purchase testing uncovers how shoppers experience your product in their daily lives, revealing satisfaction drivers, unmet needs, and opportunities for innovation. These insights help you strengthen loyalty, refine your offerings, and ensure your brand stays top-of-mind long after checkout.
Product Tests
Let shoppers try new products and provide feedback on taste, packaging, and appeal before a full market launch.
Usage Diaries
Ask shoppers to log their product experiences over time, capturing real-world use and evolving impressions.
Follow-up Interviews
Circle back with shoppers after their experience for deeper insights into satisfaction, loyalty, and future purchase intent.
Want to see your product through shoppers’ eyes?
Scalable Qualitative is Crucial for Shopper Research
Bellomy brings qualitative research within reach—no matter the scale.
Our team includes both experienced, full-time moderators as well as a trusted group of seasoned contract moderators who work with us regularly, ensuring high-quality insights every time. Our moderators have expertise in a wide range of industries, business challenges, and qualitative research techniques, allowing us to tailor every project to your unique needs. With researchers based throughout the US, we always aim to minimize travel costs while maximizing local expertise.
We also harness the power of AI to expand your qualitative reach. AI-powered moderation enables hundreds of individual interviews, with participants engaging directly with a trained AI for rich conversations. Additionally, AI probing within surveys adds valuable depth to open-ended responses, uncovering nuanced insights quickly and efficiently.
With Bellomy, you get flexible, scalable qualitative solutions designed to meet your evolving needs.
case study: tapping into in-store behavior for app improvements
A major grocery retailer wanted to identify ways to improve its mobile app. To understand satisfaction, pain points, and gaps in functionality, it needed to observe how customers used the app while in-store.
Using innovative shop-along interviews, we were able to identify areas for improvement and reveal functionality gaps.
Read more to learn how our innovative approach enabled the retailer to pinpoint specific ways to enhance the user experience of their mobile app and boost customer satisfaction.
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