tag: advanced analytics

Conversation hearts candy: conjoint analysis

consumer products

You don't need Cupid, you need a conjoint

With COVID restrictions still in place and almost a year of staying at home with our significant others, planning a romantic date night may feel like an arduous (and maybe unnecessary) undertaking. We’ve done the hard work of planning for you — using a conjoint study and SmartLab, our proprietary panel.

A key driver analysis graph of performance on the x-axis and importance on the y-axis.

customer experience

Key driver analysis — mapping your way to increased customer satisfaction

Improving customer satisfaction comes down to figuring out what the customer is experiencing, what they care about, and how you’re going to address it.

Thanksgiving table with turkey and assortment of side dishes

customer experience

An analytical approach to Thanksgiving meal planning

With endless possibilities of Thanksgiving Day sides and plates (and stomachs) that are only so big, there’s bound to be some decision-making on Thursday. Turkey is a staple, but what else should you prepare?

TURF graphic showing variations on a product line of chips and consumers' preferences which one will have the highest reach.

How to optimize a product line

When developing a new product line or evaluating whether it might be time to adjust an existing one, you want to get a sense of how well each combination of products might perform in front of consumers and how profitable each could be. But how do you predict measurements as obscure as reach or as uncertain as profitability?