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A hand holding up blue, orange, and gray wireframes of a website for usability testing.

How many participants do you need for usability testing?

close up of social media feed

What's the difference between social monitoring and social listening?

Market research moderator conducting a virtual focus group on a desktop computer.

Using focus groups to uncover what makes a great customer experience

Illustration of customer journey through awareness, consideration, decision, retention, and advocacy stages.

How to improve customer experience using journey mapping

Colorful word cloud in the shape of a speech bubble.

Using text analytics to create a unique customer experience

Blurred computer screen showing participants in a virtual focus group for market research purposes.

How to pick the right virtual focus group platform

Woman in a yellow and white shirt reviewing market research data to uncover actionable insights

Finding value in unexpected market research insights

Illustration of an online research panelist commenting on a focus forum

Market research online communities vs. online research panels

Focus group discussing the next big idea.

Is the focus group dead?

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