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Market research moderator conducting a virtual focus group on a desktop computer.

Using focus groups to uncover what makes a great customer experience

Illustration of customer journey through awareness, consideration, decision, retention, and advocacy stages.

How to improve customer experience using journey mapping

Colorful word cloud in the shape of a speech bubble.

Using text analytics to create a unique customer experience

Blurred computer screen showing participants in a virtual focus group for market research purposes.

How to pick the right virtual focus group platform

Woman in a yellow and white shirt reviewing market research data to uncover actionable insights

Finding value in unexpected market research insights

Illustration of an online research panelist commenting on a focus forum

Market research online communities vs. online research panels

Focus group discussing the next big idea.

Is the focus group dead?

Man retrieves groceries from porch after contactless delivery

Modern retailers need better text analytics

A pair of hands cutting down a basketball net during a championship celebration.

Maximizing customer lifetime value through the lens of March Madness

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