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Illustration of laptop computer showing connections between people and data.

Using text analytics to build stronger, more empathetic connections with customers

Hurdles lined up on a track to represent barriers to integrating text analytics into your business.

Obstacles to integrating text analytics into your business

Conversation hearts candy: conjoint analysis

You don't need Cupid, you need a conjoint

Roller coaster representing the ever-changing sentiment and emotions felt in 2020.

Mining for new year mindsets

Couple in the background discussing the potential of buying a new house with the agent in the foreground filling out paperwork.

What mortgage lenders should know about their evolving customers

Illustration of oversized measuring tape and pencil to show market researchers that they should be measuring customer feedback when planning experiences.

Planning experiences with measurement as the foundation

A key driver analysis graph of performance on the x-axis and importance on the y-axis.

Key driver analysis — mapping your way to increased customer satisfaction

Thanksgiving table with turkey and assortment of side dishes

An analytical approach to Thanksgiving meal planning

Illustration of a man at the airport to show that taking a flight is a customer experience journey that includes multiple touch points.

Breaking down customer conversations, building up customer experiences

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