covid-19

As a group with higher instances of part-time or self-employment, and a high likelihood of children in the household, this female-heavy segment is hanging on by a thread.

This crowd is opting to stay in and cook ready-made meals rather than hitting up the local brunch spot on Sunday morning.

If life was tricky before, it is much harder now. This group tends towards single parents with limited activities and very real worries about financial instability.

These family-oriented folks are not panicking but they are taking things seriously.

This group recognizes that there will be a global financial impact but are not as concerned about their own personal finances.

This group reports very few changes to daily life and are less concerned about the pandemic than other consumer groups.

Thus far, this segment has been the least impacted — they are not working from home and are not likely to have children staying in the house.

Bellomy has created a unique COVID-19 consumer segmentation based on the attitudes and behaviors of 1,110 people nationwide. We identified seven distinct segments of Americans as they adjust to the novel coronavirus pandemic and its implications.

Being able to connect, communicate, and listen to your customers during the next crisis isn’t just a blessing — it’s a strategic imperative. During a time of crisis — pandemic or otherwise — responsible companies have public relations teams that leap into action to implement a prepared crisis communication plan. Many of us have received these messages. We may have sent some out ourselves. I know I have, on both counts.