The typical market research study includes large sample sizes and lots of data points. A quantitative focus like this has its place, but usually not in usability testing.
"Won't they just get used to it?" There's always going to be a learning curve when interacting with a website or app the first few times — but it's risky to assume everyone will get over it.
The term "ethical research" seems pretty straightforward, so why is it such a contentious topic of conversation among researchers? Just apply what your mother taught you to your research design, right? Well, not exactly.
As a usability testing moderator, you have a responsibility to your stakeholders to observe participant behavior and collect verbal feedback. But moderators also have a responsibility for managing the participant's experience and comfort during the session.
We often think of user experience (UX) testing as an accompaniment to design work. While that is certainly true, UX design and testing should be approached holistically. There are three phases in which UX research should be conducted — exploratory, design, and validation.
Without a doubt, the COVID-19 pandemic is shaping and transforming our society and culture worldwide, quickly, and before our eyes. It’s still early, but there's one clear pattern emerging: consumers are staying home and transacting online more than ever before.
