Although there's a fundamental difference between social monitoring and social listening, the terms are often used interchangeably. I'm even guilty of it myself.
social media listening
Social listening is a powerful solution for brands who want to connect with their consumers, but it's not perfect for every situation. There are several advantages and disadvantages to consider before determining whether it's the right fit for your organization's strategy.
- They say there are no new ideas but, based on the volume of DIYs and life hacks online, it doesn’t seem like social media users would agree.
- Consumers might not be mentioning your company on social media, but that doesn’t mean you shouldn’t be listening. Understanding your clients’ customers and what they’re saying about your clients’ brands and industries can play a critical role in a B2B company’s success.
- At Bellomy, when we talk about social monitoring, we see it as fairly narrow in scope — focused on a company, brand, product, or campaign. At a high level, social media monitoring is used to assess and quantify the popularity of a brand or company. From our point-of-view social can do so much more than monitoring online conversations.