tag: social media listening

technology

What's the difference between social monitoring and social listening?

Although there's a fundamental difference between social monitoring and social listening, the terms are often used interchangeably. I'm even guilty of it myself.

someone with his hand to his ear trying to listen closer.

technology

Advantages and disadvantages of social media listening

Social listening is a powerful solution for brands who want to connect with their consumers, but it's not perfect for every situation. There are several advantages and disadvantages to consider before determining whether it's the right fit for your organization's strategy.

Scraps of colorful paper in a pile on the left and yellow scraps of paper in the form of a light bulb on the right.

technology

Harnessing social media for thought leadership

Thought leaders are often found through social media, but they can also be fueled by it. Leveraging social media listening is one of the best ways to inform innovative insights that can elevate your brand and grow your influence.

technology

Why your B2B marketing strategy should include social listening

Consumers might not be mentioning your company on social media, but that doesn’t mean you shouldn’t be listening. Understanding your clients’ customers and what they’re saying about your clients’ brands and industries can play a critical role in a B2B company’s success.

Reviews on phone with word bubbles around it

Social media listening for customer experience

The world of social media is not so far from the world of customer experience (CX). When done right, social listening can be a logical and valuable extension of your existing CX tracking program.

technology

How to do social listening

A targeted search mindset, strategy, and set up of your search is crucial to the inevitable success — or failure — of your social listening efforts.

illustration of phone and social media activity bubbles

technology

What is a social mention tool?

When it comes to harnessing the power of social, there are obviously tools involved. The thing that will separate your insights from the rest is how you wield the sword — social mention tool — of your choosing.

young man taking a picture of his coffee for social media

What is social monitoring?

At Bellomy, when we talk about social monitoring, we see it as fairly narrow in scope — focused on a company, brand, product, or campaign. At a high level, social media monitoring is used to assess and quantify the popularity of a brand or company. From our point-of-view social can do so much more than monitoring online conversations.

customer experience

Delivery touchpoints are becoming more intimate as consumers ramp up their social distancing

Each customer touchpoint is now more impactful than ever before. Before COVID-19, you might go to the door, grab your pizza, tip the driver, and never think about them again. But now that extreme social distancing is the new norm, we see consumers putting more stock in these previously mundane interactions.