• Smiling grocery store employee

    Prioritizing employee experience and preparing for a "New Normal"

    We've heard it for years now — a great employee experience leads to a great customer experience. But as your employees continue to take care of your customers during COVID-19, who will take care of your employees? Here's how going out of your way to support your team during this time can and will boost productivity, improve employee satisfaction, and increase loyalty.
  • analyzing market research on iPad during COVID-19

    Update on conducting market research during the COVID-19 pandemic

    Since our original post on March 20 assessing survey response rates immediately after the COVID-19 travel ban, we've been closely following response rates and data impacts on several of our trackers, in both the utility and financial services spaces. Now, in Week 6 of the quarantine, we need to know if people have continued responding to survey invitations at the same rate.
  • collage of social media posts from that demonstrate financial fearfulness

    Segment 7: Financially fearful

    As a group with higher instances of part-time or self-employment, and a high likelihood of children in the household, this female-heavy segment is hanging on by a thread.
  • collage of social media posts from that demonstrate feelings of doom and gloom during COVID-19

    Segment 6: Doom and gloom

    This crowd is opting to stay in and cook ready-made meals rather than hitting up the local brunch spot on Sunday morning.
  • collage of social media posts from that demonstrate going at it alone during COVID-19

    Segment 5: Going it alone

    If life was tricky before, it is much harder now. This group tends towards single parents with limited activities and very real worries about financial instability.
  • collage of social media posts from that demonstrate feelings of "business as usual" during COVID-19

    Segment 2: Business as usual

    This group reports very few changes to daily life and are less concerned about the pandemic than other consumer groups.